Digital Marketing & Communication Strategy

BOLER COLLEGE OF BUSINESS + TIM RUSSERT DEPARTMENT OF COMMUNICATION

As digital devices (phones, watches, glasses, VR/AR) connect to more data and experiences, the role of the digital marketer has become mission critical for brands.

The John Carroll University Master of Science in Digital Marketing & Communication Strategy will sharpen essential digital tools — analytics, search engine optimization, social media, audience research — and power that skill set with business strategy know-how.

JUMP IN

Start stacking certificates today. No pre-reqs. Great for enhancing your current job or switching into a digital marketing career.

THREE STACKABLE CERTIFICATES. ONE ONLINE MASTERS DEGREE.

Program structured as a series of three stackable certificates: Digital Marketing Analytics (9 credit hours), Content Marketing (9 credit hours), and Digital Advertising and Social Media Marketing (9 credit hours). Tied together by a capstone project that integrates all three.

TWO PEER NETWORKS

JCU communication and business grads work across traditional and new media; Fortune 500 and start-up companies. More than 700 company presidents and partners in the Boler business alumni network. Tap into active JCU alumni groups in major markets (Chicago, New York, Washington metro, Philadelphia, Atlanta).

Program Highlights

Your success in digital marketing and communication strategy requires a mix of data, business analytics, and content creation/curation skills. The John Carroll University Master of Science in Digital Marketing & Communication Strategy balances business and communication coursework, live projects, a capstone integration project, time with industry experts and connection to a global network of alumni.

Jump in immediately and earn any one of three stackable (9-credit) certificates in:

Digital Marketing Analytics,
Content Marketing, and
Digital Advertising and Social Media Marketing.

Take any one certificate or in any combination. Follow this link for more information about each certificate.

Brand Storytelling Through Content Production (COM 512)

You will develop a foundational understanding of digital storytelling from the basics of graphic design, video, podcasting and audio content and master the persuasive power of story in customer conversion. An emphasis on the fundamentals of each medium is blended with how different platforms and media can be leveraged to tell a brand’s story to its audiences. Additionally, you’ll learn to critique and evaluate brand content across media platforms.

Digital Advertising and Marketing (COM 518)

You will learn the paid, owned, and earned digital media model, a framework for managing and analyzing multichannel digital campaigns. Gain hands-on experience with marketing tools (e.g. Google Ads); creating, targeting, monitoring, optimizing, and evaluating digital campaigns.

Online Reputation Management (COM 522)

Hone your ability to support reputation building, crisis management, and customer engagement using real world examples. Understand how digital platforms enable word-of-mouth to go viral. Get comfortable using industry tools for reputation management on search engines, rating and review platforms, and social media. Analyze customer digital footprints, such as topical trends, sentiment, and influence to gain insight on the customer mindset.

WHAT CAN I DO WITH A MASTER’S IN DIGITAL MARKETING?

By earning a master’s in digital marketing, you learn to manage teams, campaigns, channels and content throughout the customer journey. Potential digital marketing job titles and responsibilities that you might pursue:

Cross Channel:

DIGITAL MARKETING/DEMAND GENERATION MANAGER

A digital marketing manager will be in charge of executing or delegating ABM, SEO, PPC, SEM, content, social, etc.

MARKETING OPERATIONS MANAGER

As marketing teams grow in size and reach, this program management role works to keep multiple teams, projects and campaigns running smoothly.

BRAND MANAGER

This strategic role will touch multiple management layers — financial and creative — and help to drive strategies for new and existing products and markets.

Cross Channel:

CONTENT MARKETING MANAGER

Someone who can toggle between business and editorial planning, tracking delivery and performance across blogs, emails, social, and video.

SOCIAL MEDIA/PR MANAGER

Creates content, manages team members or vendors, and strategically grows owned media (social accounts) and works to build earned media through external podcasts, blogs, online news sites, etc.

EVENTS MARKETING MANAGER

The pandemic blurred the lines between traditional in-person events and virtual events, emphasizing the need for managing, tracking and merging both streams of interest for awareness building and customer conversion.

WHY DIGITAL MARKETING & COMMUNICATION STRATEGY AT JCU?

FILL THE DIGITAL MARKETING TALENT GAP

A 2019 report from the Economist Group and Digital Marketing Institute finds that 74% of marketing organizations face a critical talent shortage due to a lack of digital skills that will be needed to meet ongoing customer demands. This talent gap includes digital experiences, marketing experiences as well as soft skills.

EARN RAISES AND PROMOTIONS

HR surveys show that employers reward momentum over pedigree. Promotions and raises go to employees who can demonstrate a grasp of new knowledge and create short-term and long-term value. By translating what you learn in an online digital marketing masters into what you produce on the job allows supervisors to see you in a whole new light and reward your growth.

CAPSTONE

JCU faculty and advisors work closely with online digital marketing masters students to align the goals of your final semester capstone project with the needs and expectations of your existing employer and job. If you are a career switcher, JCU will help you to identify a corporate or community partner looking for help with a live digital marketing and communication project.

LIFETIME EARNING POWER

The online digital marketing masters program format allows you to keep earning now, and earn far more later. Master’s degree holders (age 25–34) earn double that of those without a college degree. (Source: U.S. Department of Commerce)

RANKED BY BLOOMBERG BUSINESSWEEK #1 IN THE NATION BY RECRUITERS FOR JOB READINESS.

A STUDY BY EXPERT MARKET RESEARCH, PROJECTS THAT THE VALUE OF THE GLOBAL DIGITAL MARKET WILL GROW AT A RATE CLOSE TO 18%, FROM $305 BILLION (2022) TO $807 BILLION BY 2026.

BEST TEACHING

Top 5 in undergraduate teaching, U.S. News and World Report

BEST REGIONAL UNIVERSITIES MIDWEST RANKINGS

#2 U.S. News and World Report

BEST COLLEGE VALUE

Kiplinger’s Personal Finance

JCU ALUMNI WORK AND LIVE HERE

John Carroll graduates who pursue digital marketing careers work for large finance, media, professional service, healthcare and manufacturing firms across dozens of regional, national and global economic capitals.

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